April 14, 2022
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This week on Football Daily we are looking at a selection of Sponsorship Deals that are Reshaping Football. We explore how gambling and now crypto currency has slowly grown to dominate the commercial side of the sport, and see how stadium naming rights are becoming all the range in Europe. Will the Spotify Camp Nou catch on?? Let’s wait and see..
We look at how Juventus’ deal with Jeep gave them the edge in Serie A, how Michael Jordan’s partnership with PSG has taken shirt manufacturering to a new level, and see why Real Madrid’s deal with Emirates confirms their status as the biggest club in the world.
And finally, we revisit Manchester City’s controversial deal with Etihad, Neymars split with Nike and Ligue 1’s tasty alliance with Uber Eats, before finishing with none other than Jack Grealish who finds himself on the cusp of becoming a Gucci brand ambassador!
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By Football Daily
