June 12, 2023
Saudi Arabia is investing a lot of money in football.
Over the last week, the kingdom has taken ownership of the country's four biggest clubs through the PIF - Saudi Arabia's sovereign wealth fund that also owns 80% of Newcastle United, signed Karim Benzema on a deal worth €200 million a season, and tried to reunited Lionel Messi with Cristiano Ronaldo, offering the former €400 million a season.
It begs the question, in light of the PGA Tour merging with LIV Golf, of whether LIV Football could be next - so in this video, HITC Sevens takes a look at Saudi Arabia's football project, why they're doing it, and whether the Saudi Pro League could really ever challenge the Premier League or Champions League in world football.
By HITC Sevens
