Nike and the Football Association released the new England national football team home, away, and goalkeeper kits this week, ahead of Euro 2024, and it would be fair to say that they caused a bit of a storm.
Not due to differences of opinion about the kit, as is always the case, or even the fact that the shirt costs between £85-125, but because of what Nike described as a 'playful update' to the flag of St George.
In this video, HITC Sevens takes a look at the new England kit, the manufactured and bizarre response to it, and what it tells us about modern England.
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By HITC Sevens
March 24, 2024
